ORA PANITZ CHAIKEN

STAGECAST SOFTWARE

Palo Alto, CA
1998--PRESENT
Web Site Architect, E-Commerce Manager, Account Executive
Responsible for design, content and implementation of corporate web site for Stagecast, a simulation authoring tool start-up. Responsible for planning and implementation of complete commerce solution, including merchant accounting, online and off-line ordering, transaction processing, manufacturing and order fulfillment. Engage in sales and business development activities, identifying sales targets and working entire sales cycle. Secured Stagecast's first commercial web site implementation and subsequent partnerships. Manage customer accounts to ensure successful implementation of Stagecast solutions.  Research ASP options.  Designed and implemented interactive marketing database integrated with web site. Manage electronic software distribution of Stagecast software. Implement and promote discussion lists. Responsible for web site marketing as well as many general marketing promotions. Ensure legal compliance with COPPA. Analyze users and usage data to take appropriate actions and make recommendations to related departments. Create public implementation of Stagecast worlds on the Internet. Manage contractors performing web-related work.

 

ZIFF-DAVIS COMDEX & FORUMS (formerly SOFTBANK FORUMS)

Foster City, CA
1995--1998
Director, Web Site Strategy, Design and Implementation
Directed team responsible for implementation of interactive corporate web sites. Developed site content and maintenance plan for each Softbank event. Managed team of web site producers and HTML/programmers. Created specifications for new functionality to be used across Web sites and select developers. Key applications included content management system and event marketing and scheduling tool. Developed and documented business processes needed to implement new Web functionality, consulting with internal and external business partners to leverage and promote existing resources. Solicited requirements across organizations to ensure solutions achieve common goals. Coordinated with other staff for system administration, database management and fiscal accountability. Prior to this position, served as Director of Client Relations, managing client expectations and developing clear statements of work for each account.

 

INTERNET MEDIA SERVICES

Palo Alto, CA
1994--1995
Sales Account Executive and Implementation Manager
Responsible for full range of Web Site services from consultation with sales prospects, preparation of site development proposals and closure of sales, through management of site development to contract completion. Participated in business strategy and operational issues.

DATA GENERAL CORPORATION

Westboro, MA
1988--1994


1993--1994
Sales Activity Tracking Project Manager
Coordinated and monitored activities required to implement sales strategy. Improved closed loop system to track sales activity in targeted areas. Integrated plans within and between Sales, Marketing, Executive Management and Information Systems in order to increase value derived from sales automation tools and Lead Management System.

1990--1993
Major Sales Opportunities Support Manager
Developed and executed strategic and tactical plans required to win major commercial sales opportunities. Coordinated and prioritized corporate resources for these multi-million dollar, strategic accounts. Analyzed and secured executive approval of pricing strategy. Position, reporting to division sales vice-president, entailed extensive communications across functional groups and at multiple levels. Implemented special projects for executive staff. Associated projects included Executive Partner Program, Corporate Quality Council, New Business Steering Committee, compensation analysis and lead generation program.

1989--1990
Lead Generation System Manager
Developed and executed sales lead generation programs. Coordinated telemarketing, field sales seminars and direct mailings to market computer systems and applications. Managed telemarketing training and workload. Worked with sales executives to implement strategic and fiscal objectives. Developed feedback and measurement system to monitor effectiveness.

1988--1989
Management Associate
Developed management skills through quarterly rotations: Printed Circuit Board Fabrication Plant: Supervised the 9-person Production Control Department, utilizing automated stockroom and shop floor control system. Manufacturing Industries Marketing: Produced MRP II Sales Guide. Corporate Cost Engineering: Analyzed costs, risks and opportunities for manufactured and OEM products.

EDUCATION

CORNELL UNIVERSITY B.A. with Distinction in Economics, 1987. GPA 3.7/4.0.
MBA with Distinction, 1988. GPA 3.8/4.0.
Vice President, International Business Association; Businesswomen's Association;
Phi Beta Kappa; Dean's List; Cornell Tradition Fellow.


LONDON SCHOOL OF ECONOMICS
Geography Department, 1985-86.

Enjoy travel, gardening, skiing, kids. Married with two children.